About Us

The AYLASHES Story

Hey, I'm Aylin, the founder of AYLASHES. My passion for beautiful, long eyelashes began over 20 years ago. Back then, the only options were between drugstore lashes and salons. I've always naturally had sparse, fine eyelashes and eyebrows. So, even as a teenager, I was looking for a permanent solution to do at home without having to spend hours in a salon, where I usually didn't like the results anyway.

After many experiments with different methods and products, I finally found a solution that worked, but only lasted 24 hours. I was so enthusiastic about this method that I shared it with all my friends, and the wow effect was unmistakable. I never would have dreamed that it would later become a full-fledged company. That was the birth of AYLASHES.

In 2021, AYLASHES started as a side project with 200 pairs of eyelashes from my bedroom. My mission is to offer high-quality eyelash extensions that every woman can apply in the comfort of her own home, without having to spend hours in the studio—simply from anywhere. It's a personal joy for me to receive so much positive feedback and see the excitement in your eyes. I want every woman to experience the same WOW effect that my friends and I had back then.

Our journey so far

02 October 2019

AYLASHES patented as a trademark at the German Patent Office

22 February 2021

Passion developed into a major project that ultimately led to the founding of a GmbH

November 19, 2021

Official retail partner on Zalando.de.

01 December 2021

Online for the first time at douglas.de

13 December 2022

We are moving into another warehouse

10 May 2023

Further development of new DIY collections with hollow fiber technology

September 22, 2023

InStyle tests our DIY eyelash extensions